Tools of SEO

About

Built by someone who actually uses these tools.

I'm George Johnson, an SEO consultant working with small agencies and solo operators. Tools of SEO exists because most "best SEO tools" sites are written by people who don't open the products, and the rest are written by the vendors.

What you'll find here

  • Reviews of tools I've actually used in client work
  • Head-to-head comparisons with a real verdict, not "they're both great"
  • Alternatives lists for budget-conscious agencies
  • News and commentary on algorithm updates and tool launches

Editorial approach

I review tools I've actually used. When I haven't used something, I say so. Affiliate links are disclosed at the top of every page that has them — not buried in the footer. Commission rates do not influence which tools I recommend or how I rank them.

Verifiable identity

Real name, real history, real Knowledge Graph entity. Most affiliate sites hide behind anonymous bylines. I don't.

External profile links coming soon.