Privacy Policy

Tools of SEO ("we", "us") respects visitor privacy. This page summarizes what data we collect and why.

Analytics

We use Google Analytics 4 to understand how visitors use the site (pages viewed, referrer, approximate location, device type). Google handles this data per their privacy policy. You can opt out via browser settings or a privacy extension.

Affiliate tracking

When you click an affiliate link (any URL starting with /go/), we log the slug and referring URL on our own infrastructure for our independent click counts. The destination affiliate program also drops its own cookie per their policy.

Email collection

If you submit an email signup form, we collect your email address, the page where you signed up, referrer/UTM data when available, and basic anti-abuse metadata. We use this to send the requested checklist or related Tools of SEO updates and to understand which pages produce useful subscribers.

Email subscriber data may be sent to Encharge, our email/marketing automation provider. You can unsubscribe from email messages at any time.

Cookies

First-party: none required for the site to function. Third-party: GA4 (analytics), and any cookies dropped by affiliate networks when you click a /go/ link.

Contact

For privacy questions, contact us via the about page.