Client Reporting

Client reporting is the category most agencies underspend on the longest. They build Looker Studio dashboards manually, spend 3–4 hours per client per month maintaining them, and rationalize it as “I save $79/mo.” That’s $79 saved against $1,200+ in time spent. The math gets bad fast at 5+ clients.

What to buy

By agency size:

• Solo with 1–3 clients: Looker Studio (free). Manual but fine at this scale.
• Small agency with 5+ retainer clients: AgencyAnalytics ($79+/mo). Pays for itself in 2 weeks of saved Monday-morning report-building.
• Tight budget at 5+ clients: DashThis ($39/mo). Less polished, fewer integrations, but real time savings vs manual Looker.
• Whatagraph is in the same tier as DashThis — competent, slightly cheaper than AgencyAnalytics, weaker template ecosystem.

The real decision isn’t “which tool” — it’s “when do I switch from Looker Studio.” Answer: at client #5.

Where this fits in the stack

Client reporting is a downstream-of-everything category. It pulls data from:

• Rank tracking — your AccuRanker, BrightLocal, or bundled tracker
• Keyword research — Ahrefs/Semrush traffic and visibility metrics
• Google Search Console + GA4 — traffic, conversions, queries
• Technical SEO — site audit deltas (less common in regular reports)

For the full stack context and where reporting fits, see SEO tool stack for small agencies.

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